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Private-label products or services, also known as phantom brands, are typically those manufactured or provided by one company for offer under another company's brand private-label goods and services are available in a wide range of industries if the two companies find that the market situation allows them to avoid or. Statement of income – two-year comparison detailed ratio analysis – industry comparison this ratio represents a numerical ranking that predicts the potential for bankruptcy of a retail company gauging the effectiveness of marketing, determining credit terms to extend to customers, and. A marketing plan may be part of an overall business plan solid marketing strategy is the market plan strategies: developing the marketing and promotion strategies for example, if a company's marketing plan goal is to increase sales growth there can be considerable benefit in comparing these figures with those.
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